Audrey collaborates with visionaries, entrepreneurs, start-ups and small teams with big ideas.
A Singaporean-Canadian raised in Vancouver1 and settled in Toronto2, she is a formally-trained graphic designer practicing for over a decade. Her work is informed by her cross-cultural upbringing and guided by a strong sense of community, kindness and social good. She resides with her husband Danesh, two kids E + J, and cat Micah. When not at work, you may find her spending time with family and friends, trying to multi-task (cook / clean / organize) or trying to nap. If she could have any superpower, it would be the ability to make anyone laugh.
There’s nothing like starting something from the ground up.
New opportunities and business ventures can be exciting, overwhelming, inspiring and daunting all at the same time. My aim is to jump-start your idea and take it to that next level.
Core principles
Style agnostic
I don’t adhere to a particular set style. I believe the strength of a great designer is their versatility to explore a wide range of ideas.
Media saavy / critic
Technology should work for you, not the other way around. My modus operandi is the ‘less is more’ principle: Focus on a few channels and do it really well.
Non-intimidating
No design snobbery here. My role is to meet people where they’re at and guide them to where they want to be.
Craft
Craft is about pursuing excellence. For my practice, this entails a combination of 50% skill and expertise, 25% knowledge-sharing, 20% efficiency and 5% magic.
Joy
Work can and should be fun. Part of my job is to re-ignite the spark (or fan the flame) that makes you excited about your project. This means embarking on a journey that appreciates the process just as much as the final result.
Sustainability and equitability
I seek eco-friendly alternatives and consider user accessibility, usability and inclusivity principles when designing. I champion inclusivity and fair representation for all.
When we decided to re-launch our organization, Audrey helped in creating our brand identity, promotional materials and online presence. She sought to understand our vision and how we operate. Being a small non-profit, she offered a very reasonable rate which has paid off tenfold through the amount of traffic we receive through our site.
– O. Jegede, ICO
Have a project in mind?
Feel free to reach out at: audrey[at]studiowala.ca
- Studiowala acknowledges that the land now known as Vancouver is situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh) Nations. ↩︎
- Studiowala acknowledges that the land now known as Toronto is on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. ↩︎