My approach
FOR GRAPHIC DESIGN WORK
From our initial conversation to final product and handover, my aim is to deliver quality results on time and within budget while making the client experience as enjoyable and seamless as possible. You can expect clear communication and transparency throughout the entire process.
My Process
From starting point to finished product, every design journey has three key stages: 1. Define > 2. Design > 3. Launch.
1. Define
Initial inquiry
This is the initial conversation where we get to know each other and discuss about your project. It usually happens over the phone or video. You can tell me what you’d like to achieve in your final result, and I’ll ask some probing and clarifying questions. We’ll also discuss timeline and budget.
Project estimate / proposal
This outlines what exactly the project entails (ie, the final deliverables) and will include details such as the number of concepts/mock-ups and the approximate number of revisions. I usually prepare a price range and timeline for project completion.
Contract
After the estimate has been approved, the contract can be signed. An initial deposit (25-40%) is required to begin work. Once the signed contract and deposit are received, the discovery phase begins.
_initial inquiry & evaluation
_design brief
_project estimate / proposal
_contract
2. Design
Research & discovery
In this stage, we unpack the design brief a little bit more and make sure there is a meeting of the minds. This might include brainstorming, investigating market trends and creating mood boards.
Ideation & Conceptualization
At this point, we gather all the information we’ve outlined and create visual representations of what a solution might look like. This might include sketches, drawings, wireframes and digital prototypes/mockups. The strongest concept is then chosen for further refinement.
Refinement
This is the revision phase where we finesse the selected concept until completion.
_market research
_brainstorming
_surveying
_mood boards
_ideation & conceptualizing
_prototypes
_buildout
3. Launch
Final deliverable
This is it, the moment you’ve been waiting for! I’ll send you the final package—whether it’s a print-ready PDF document, brand package or website. I’ll send you any final instructions if required.
For all website clients, I typically allow one extra month of complimentary support following the site launch.
_assets delivered
_handover
_project debrief
_party! (optional)
When I first reached out to Audrey about a website, I was starting up a writing business for the first time and wanted branding that felt both professional and authentic. Audrey worked with me to build an awesome site that fit my needs and a brand identity that reflects the heart of my business. Over the last three years, clients have told me my website was what made me stand out from competitors.
– A. Francis, content marketing writer